Testing Structure: 5x Still Image Ads, Offer Experimentation
Starting Ad Spend: $20/day
Average Job Value: $900
RESULTS:
After several weeks of testing, we determined 3 winning ads - all of which were offering a "Free Leak Detection". Within 1 month, the client scaled to over $250/day in ad spend while maintaining a 3.5x ROAS.
Testing Structure: 5x Still Image Ads, Offer Experimentation
Starting Ad Spend: $50/day
Average Job Value: $2,300
RESULTS:
Starting with $50/day in ad spend, we were able to quickly find the correct ads and offer to resonate with their market in LA County.
With our ads, their average cost-per-scheduled consult is $100 - and their sales team is closing those at nearly 50%.
Testing Structure: 3x Still Image Ads, Offer Experimentation
Starting Ad Spend: $15/day
Average Job Value: $13,000
RESULTS:
With this roofing company in Orlando, we tested various offers; "Free Roof Inspection", "$1,000 in Savings", etc.
We found which offer worked best, and they've now scaled to over $150/day with a 5.7x ROAS.
Testing Structure: 3x Videos, 2x Still Images
Starting Ad Spend: $50/day
Average Client Value: $800
RESULTS:
We started with just $50/day in ad spend, generating new leads by providing a free 'cheatsheet' PDF.
Within 3 months, we were spending over $3,500 per day - with an average CPA of $247.
That's an over 3.2x ROAS!